Streaming Videos and ConnectedTV audience fragmentation with Gabriel Cohen

2021-08-11T16:35:19-04:00August 18th, 2021|Podcast|

We had a LinkedIn Live Series a couple of weeks ago where we live-streamed the podcast interview on the Host’s LinkedIn profile. In the Sensei’s Corner this week, we had Gabriel Cohen from Magnite where we discussed ways Data-driven TV impacts audience strategy. We also touched on some of the reasoning as to why [...]

Who Do We Call When Understaffed? ft. digitalXmedia

2021-08-11T15:54:46-04:00August 11th, 2021|Podcast|

We had a LinkedIn Live Series a couple weeks ago where we live streamed the podcast interview on the Host’s LinkedIn profile. In the Sensei’s Corner this week we had Sanarr McLaughlin Co-Founder of digitalXmedia, who continued our talks on the importance of continuous education. She gave great insights on how outsourcing implementation is one [...]

Importance of Continuous Agency Education

2021-07-29T12:52:07-04:00August 4th, 2021|Podcast|

We had a LinkedIn Live Series a couple weeks ago where we live streamed the podcast interview on the Host’s LinkedIn profile.   In this week’s LinkedIn Live Series we went over the importance of continuous education in our industry. Very often in our industry, we don't prioritize training as much as we should.So [...]

Solimar and More With Tyler Bryant

2021-07-27T21:53:25-04:00July 28th, 2021|Podcast|

We had a LinkedIn Live Series a couple weeks ago where we livestream the podcast interview on the Host’s LinkedIn profile, the podcast YouTube and Facebook Live. Feel free to check the visual on YouTube as it is available now! We welcomed Tyler Bryant, Programmatic Manager at GroupeConnect – a Publicis Groupe Solution. We [...]

MiQ’s Amanda Abrarpour and Joseph Krafty Discuss U.S. Hispanic Consumers, DOOH, and More

2021-07-29T07:43:42-04:00July 20th, 2021|Podcast|

We welcome Amanda Abrarpour and Joseph Krafty of MiQ to the Sensei’s Corner. MiQ is a programmatic media partner for marketers and agencies. Their better connected approach to programmatic advertising means they can connect data, discover insights and activate them in high-performance campaigns to deliver real business outcomes for their clients in an increasingly [...]

John Lee Shares the Latest About Microsoft Advertising

2021-07-07T17:46:29-04:00July 7th, 2021|Podcast|

We welcome John Lee, Head of Evangelism at Microsoft Advertising to the Sensei’s Corner. He is a digital advertising professional with extensive experience in search engine marketing, display advertising, and social media advertising. In addition, he is a writer, speaker, trainer, content creator, and genuine fanatic for all things digital (marketing and tech). In [...]

Manuela Cortes Discusses CTV, the Latin American Market, and More

2021-06-29T22:29:43-04:00June 29th, 2021|Podcast|

We welcome Manuela Cortes, Programmatic Media Strategy Guru. Manuela oversees media buying strategy and execution across different channels for performance campaigns (CPA,CPL and CPI).Additionally, she has experience in media buying on programmatic, social media, search, and native platforms, generates revenue for clients on specific KPIs, and have worked with sales team to execute pitch [...]

PubMatic’s Sean Burke Discusses Supply Path Optimization and How To Partner With SSPs

2021-06-22T22:30:44-04:00June 23rd, 2021|Podcast|

We welcome Sean Burke, Senior Director of Advertiser Solutions at PubMatic into the Sensei’s Corner. The PubMatic platform empowers independent app developers and publishers to control and maximize their digital advertising businesses and enables advertisers to drive ROI by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic [...]

SMB Media’s Stefanie Beach Discusses Entrepreneurial Risks, Work-Life Balance, COVID-19 Impacts, and More

2021-06-15T15:32:31-04:00June 16th, 2021|Podcast|

In the Sensei’s Corner this week, we welcome Stefanie Beach, CEO of SMB Media Consulting. SMB is a full-service digital media consultancy whose services include programmatic strategy and execution through paid search and paid social, as well as website monetization for publishers. In this episode, we are discussing Stefanie’s journey to business [...]

Clickvoyant’s Mia Umanos Discusses Data Analytics, Automation, and More

2021-06-09T16:43:45-04:00June 9th, 2021|Podcast|

In the Sensei’s Corner this week, we welcome Mia Umanos, Co-Founder of Clickvoyant. She helps unify efforts of data scientists, developers, designers and business toward a common goal.  In this episode, we are discussing issues faced by data analysts, where algorithms fall short, and the power of automation. This week, we are [...]

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